ASICS are redefining what it means to be strong and what it means to be feminine with their new EMPOW(HER) collection and we’re all for it! We’ve collaborated with ASICS to be able to bring you some of their amazing products.
The shoe and apparel collection includes classic products like the award-winning Gel-Nimbus 21 running shoes as well as brand new items designed for women, by the women of ASICS, all with the aim of making us feel powerful and confident when we exercise.
There’s something sleek about the new collection which is immediately apparent. You’d be hard-pressed to find anything pink and sparkly – this is about celebrating femininity, but with practical and fashion-forward designs intended to provide comfort as well as a sense of empowerment to female athletes.
Strength can be a physical state, there’s no denying it. But ASICS are exploring ideas about mental and emotional strength with this collection, too, and how important it is to acknowledge these strengths in sport.
Designed to elevate performance while staying in style, we love the look of this collection – you can check it out here.
*This post is in collaboration with ASICS and includes affiliate links.